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A peça publicitária apresentada traz implícita a ideia de que o produto a ser divulgado e a prática de esportes
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The Yearly International Buy Nothing Day
The end of November many countries worldwide experience the International Buy Nothing Day/No Shop Day. Buy Nothing Day is especially a day of protest by all of those who find that they have enough, and want to voice their opposition to the incessant trend towards 'always more.' Buy Nothing Day is particularly celebrated in countries that have a very high level of consumption.
The initiative for the Buy Nothing Day was taken in 1992, in Canada, by Ted Dave, who was working in the advertising world. By doing this, he wanted to perform an act against the constant appeal to overconsume, which advertisements pour out on us. His motto was: Enough is enough! Since then the idea of the Buy Nothing Day has been adopted by increasingly more countries. This year there will be activities in at least thirteen countries.
Participate by not participating!
The easiest way to become involved in the Buy Nothing Day is: Stay at home! Give yourself and your wallet a day of rest by not shopping. Some countries have special posters to put in your windows. Those who want to participate in this campaign in a more active way - and that is definitely much more fun - can contact the coordinating group in their own country.
Omslag, Workshop for Sustainable Development - The Netherlands
Disponível em: http://www.koopniets.nl/buynothingday.htm Acesso em: 28 out. 2012. (Adaptado).
Glossário:
to voice: verbalizar
trend: tendência
pour out: despejar
motto: lema
O texto traz várias informações sobre o evento; no entanto, há ausência de uma informação, que é:
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The Yearly International Buy Nothing Day
The end of November many countries worldwide experience the International Buy Nothing Day/No Shop Day. Buy Nothing Day is especially a day of protest by all of those who find that they have enough, and want to voice their opposition to the incessant trend towards 'always more.' Buy Nothing Day is particularly celebrated in countries that have a very high level of consumption.
The initiative for the Buy Nothing Day was taken in 1992, in Canada, by Ted Dave, who was working in the advertising world. By doing this, he wanted to perform an act against the constant appeal to overconsume, which advertisements pour out on us. His motto was: Enough is enough! Since then the idea of the Buy Nothing Day has been adopted by increasingly more countries. This year there will be activities in at least thirteen countries.
Participate by not participating!
The easiest way to become involved in the Buy Nothing Day is: Stay at home! Give yourself and your wallet a day of rest by not shopping. Some countries have special posters to put in your windows. Those who want to participate in this campaign in a more active way - and that is definitely much more fun - can contact the coordinating group in their own country.
Omslag, Workshop for Sustainable Development - The Netherlands
Disponível em: http://www.koopniets.nl/buynothingday.htm Acesso em: 28 out. 2012. (Adaptado).
Glossário:
to voice: verbalizar
trend: tendência
pour out: despejar
motto: lema
O principal objetivo da campanha é protestar contra
Leia o texto a seguir para responder à questão
The Yearly International Buy Nothing Day
The end of November many countries worldwide experience the International Buy Nothing Day/No Shop Day. Buy Nothing Day is especially a day of protest by all of those who find that they have enough, and want to voice their opposition to the incessant trend towards 'always more.' Buy Nothing Day is particularly celebrated in countries that have a very high level of consumption.
The initiative for the Buy Nothing Day was taken in 1992, in Canada, by Ted Dave, who was working in the advertising world. By doing this, he wanted to perform an act against the constant appeal to overconsume, which advertisements pour out on us. His motto was: Enough is enough! Since then the idea of the Buy Nothing Day has been adopted by increasingly more countries. This year there will be activities in at least thirteen countries.
Participate by not participating!
The easiest way to become involved in the Buy Nothing Day is: Stay at home! Give yourself and your wallet a day of rest by not shopping. Some countries have special posters to put in your windows. Those who want to participate in this campaign in a more active way - and that is definitely much more fun - can contact the coordinating group in their own country.
Omslag, Workshop for Sustainable Development - The Netherlands
Disponível em: http://www.koopniets.nl/buynothingday.htm Acesso em: 28 out. 2012. (Adaptado).
Glossário:
to voice: verbalizar
trend: tendência
pour out: despejar
motto: lema
O nome da campanha “Buy Nothing Day” pode ser reescrito, sem alterar seu sentido original, da seguinte forma:
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Com base na interpretação da tira, conclui-se que os três primeiros personagens envolvidos
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A frase que melhor descreve o segundo quadrinho da tira é: